What is B2B (business-to-business)?
B2B (business-to-business), a type of electronic commerce(e-commerce), is the exchange of products, services, or information between businesses, rather than between businesses and consumers (B2C).
A B2B transaction is conducted between two companies, such as wholesalers and online retailers. In most B2Bbusiness models, each organization benefits in some way and typically has similar negotiating powers.
What Is B2C (business-to-customer)?
Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people: creating, advertising, and selling products for customers to use in their everyday lives.
Major Differences Between B2B and B2C
The main difference between B2B and B2C businesses is their intended customers. B2B sells to businesses that resell the products while B2C sells directly to the end consumer.
| B2B | B2C |
|---|---|
| Multiple pricing. | Single pricing |
| Account manager handle issues. | The customer service team helps customers. |
| The website is closer to an account dashboard. | The website is built to attract and convert. |
| The checkout process has multiple steps and options. | Checkout is streamlined to handle dropoffs |
| B2B consumers act more slowly and are better informed about their purchases. | B2C consumers convert more quickly and are often less informed about product differences. |
| B2C consumers often make emotionally driven purchasing decisions. | B2B consumers are much more calculating and driven by numbers. |
